Original Hardware
Email Marketing
Digital Advertising
Constulting
SCOPE OF WORK
Original Hardware is a handmade jewelry store in Colorado, selling products both at their brick and mortar shop as well as through their e-commerce platform. Below are examples of work made for Original Hardware and the impact the work had on their analytics and sales.
Email Marketing
Original Hardware needed a boost for its email marketing strategy. By redesigning their emails, building out automated flows, fine-tuning triggers, and increasing cadence we saw the below results in a year-over-year comparison.
↑ 382% EMAILS RECEIVED
↑ 23% REVENUE THROUGH EMAIL
↑ 112% OPEN RATE
↑ 28% CLICK RATE
↓ 15% BOUNCE RATE
Paid Social
After taking over management of Original Hardware's paid social presence I created a campaign strategy to develop a sales funnel and consumer journey from the brand awareness phase to the conversion phase. The following results were seen with only a 20% increase to ad spend.
↑ 738% REACH
↑ 186% IMPRESSIONS
↑ 1,501% WEBSITE TRAFFIC
↑ 93% REVENUE THROUGH ADS
Carrie Schafer, Owner of Original Hardware
