A tailored email strategy that converts.
Akoya Creative, a digital marketing agency in Rockland, Maine, has run LiLi Tile's email and SMS in Klaviyo since 2023. In that time, email revenue grew 291%.
LiLi Tile is a family-owned maker of handmade cement tile, zellige and terrazzo, selling to homeowners, designers and trade partners.
Visit lilitile.com ↗The challenge
Selling a considered purchase by email
Tile is a highly considered purchase. Unlike buying an article of clothing, tiles are an investment and a commitment. Customers take their time, order samples, live with them for a while and come back when the project is ready.
LiLi Tile wanted email that supports each step of that journey and works with the rest of its marketing.
How our email strategy supports the tile buying journey
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01
Browse
Welcome series, browse abandonment
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02
Sample
Cart and checkout recovery
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03
Full box
Sample-to-box series
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04
Install
Sealer upsell, care and install education
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05
Next project
Repeat customer and win-back
What we built in Klaviyo
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Abandonment flows
Cart, checkout and browse flows. A small cart incentive made one a top earner.
Sample to box
A post-sample series that leads to full orders, plus a sealer upsell.
Post-purchase education
Care and natural-variation follow-ups for zellige and cement tile.
Trade and wholesale
Welcome flows and segments for designers and trade accounts.
Welcome, repeat and win-back
Flows for new subscribers, repeat buyers and past buyers.
Segmented campaigns and SMS
A monthly calendar of bestsellers, new collections and color stories, with SMS saved for launches and sales.
A few recent LiLi Tile emails
Scroll inside each phone to see the full email.
Results
↑291% more email revenue in three years
Email and SMS now drive about 41% of LiLi Tile's online revenue, with fewer campaigns than in year one.
- Revenue from automated flows
- ↑321%
- Orders driven by email
- ↑191%
- Revenue per campaign email
- ↑171%
- Campaign click rate
- ↑75%
- Spam complaints
- ↓87%
Email revenue, year by year
Nearly 4× the email revenue in three years
Carly is a true email expert. She is quick to create original, unique emails for our brands and always adds value to our marketing efforts. She often goes above & beyond, and we look forward to continue working with her on all our brands.
Explore our services
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Let's talk about what your customers need to hear, and when. See our email marketing services.
Let's ChatResults compare Oct 2023 to Sep 2024 with Oct 2025 to Sep 2026. Revenue is email-attributed, as reported in Klaviyo. Last updated October 2026.